At Heartland Retirement Plan Services (RPS), decision-making is kept to a local level, and our team is unwaveringly committed to understanding every intricacy of all customer’s retirement plans to drive better outcomes for individuals and organizations.
Our unmatched dedication to customer service is strengthened by our holding company, HTLF, formerly known as Heartland Financial USA, Inc., a multi-billion-dollar financial services company. HTLF ("HTLF" NASDAQ) is made up of local and regional banks located throughout the Midwest, Southwest and Western United States. Our unique financial services business model provides highly efficient administrative and operational support, while each individual bank maintains a high degree of independence. This empowerment to serve local communities and businesses results in strong partnerships, and our holding company has rebranded to better reflect the company it is today and what HTLF brings to our banks, our customers and our communities.
While the service you receive won’t change, you will see updates to our name and logo on communications as well as in the community. In conjunction with the change to our holding company, our name will soon become HTLF Retirement Plan Services (RPS) to better represent the technology, efficiency and strength HTLF provides. This enables us to deliver the best of both worlds: the resources and tools of a large company, combined with local decision-making and in-depth understanding of our customers and communities. It’s financial services with the scale to compete at any level.
You will continue to partner with our dedicated RPS team that has developed a unique perspective on your business and is focused on providing insight on your specific retirement plan needs. We are prepared to assist with your retirement plan goals, and living out our mission of enriching lives one customer, employee and community at a time.