HTLF Retirement Plan Services
About Us

The HTLF Story

At HTLF Retirement Plan Services, decision-making is kept to a local level, and our team is unwaveringly committed to understanding every intricacy of all customer’s retirement plans to drive better outcomes for individuals and organizations.

Our unmatched dedication to customer service is strengthened by our holding company, HTLF, formerly known as Heartland Financial USA, Inc., a multi-billion-dollar financial services company ("HTLF" NASDAQ). HTLF is made up of local and regional banks located throughout the Midwest, Southwest and Western United States. Our unique financial services business model provides highly efficient administrative and operational support, while each individual bank maintains a high degree of independence. This empowerment to serve local communities and businesses results in strong partnerships among our banks, our customers and our communities. Our philosophy is best summarized by our mission statement:

"Enriching lives, one customer, employee and community at a time!"

Partner with a strong team you can always depend on.

We are proud to be part of HTLF, who has been named a Forbes Best Bank 2023, 2022, 2021, 2020, 2019, 2018, 2017 and 2013.

HTLF Retirement Plan Services are offered through HTLF Bank. HTLF Retirement Plan Services does not provide tax, accounting or legal advice. Products offered through HTLF Retirement Plan Services are not FDIC Insured, are not bank guaranteed and may lose value, unless otherwise noted.