The HTLF Story
At HTLF Retirement Plan Services, decision-making is kept to a local level, and our team is unwaveringly committed to understanding every intricacy of all customer’s retirement plans to drive better outcomes for individuals and organizations.
Our unmatched dedication to customer service is strengthened by our holding company, HTLF, formerly known as Heartland Financial USA, Inc., a multi-billion-dollar financial services company ("HTLF" NASDAQ). HTLF is made up of local and regional banks located throughout the Midwest, Southwest and Western United States. Our unique financial services business model provides highly efficient administrative and operational support, while each individual bank maintains a high degree of independence. This empowerment to serve local communities and businesses results in strong partnerships among our banks, our customers and our communities. Our philosophy is best summarized by our mission statement:
"Enriching lives, one customer, employee and community at a time!"